How Seasonal Demand Drives Outdoor Cooking Prices
Outdoor cooking equipment is among the most seasonally priced product categories on Amazon. Unlike kitchen appliances such as stand mixers or espresso machines — which people buy year-round and whose pricing is driven primarily by sale events and model cycles — grills, smokers, and outdoor cooking gear are subject to a demand curve that rises sharply in spring, peaks in early summer, and falls off steeply as autumn arrives. That demand curve translates directly into price behavior.
The mechanics are straightforward. In March and April, American consumers start thinking about outdoor cooking. Search volumes for grills spike, Amazon's category traffic increases, and retailers begin placing large spring orders. Prices firm up or even rise slightly as inventory turns quickly. By Memorial Day weekend in late May, grills are at their seasonal price peak — demand is highest and retailers have no incentive to discount. By Labor Day in early September, the dynamic has flipped. Outdoor cooking season is winding down in most of the country. Inventory that was ordered for peak summer demand is now sitting in warehouses, and retailers face a choice: discount to sell it before winter, or carry it as inventory through the slow season. Most discount.
This seasonal pattern is consistent and reliable enough to plan a purchase around. Buying a Traeger or Weber grill in October rather than May typically saves $100 to $300 on the same model — not because of a sale event, but simply because demand has softened and Amazon's pricing algorithm responds to inventory velocity. The Black Friday event in November then amplifies these already-lower prices further, often producing the deepest discounts of the year on outdoor cooking equipment at a moment when demand is near its seasonal floor.
The counterintuitive implication of seasonal grill pricing is that the worst time to buy is precisely when most people think about buying — spring and early summer. Waiting until fall to purchase a grill you plan to use the following spring saves real money. Our guide on how Amazon pricing algorithms work explains why demand-driven price increases are just as real as sale-driven price decreases.
The Three Best Buying Windows for Grills and Outdoor Gear
While the overall seasonal pattern creates a roughly six-month window of favorable pricing from September through February, three specific moments within that window produce the best prices on Amazon.
- Late September through mid-October is when the seasonal price decline begins in earnest. Inventory that has not sold through summer starts to move, and Amazon begins reducing prices on slower-moving SKUs. This window is less dramatic than Black Friday but also less competitive — fewer buyers are looking, which means inventory at the discounted price lasts longer. For large, high-value grills like Traeger's Pro and Ironwood series, this window sometimes produces prices comparable to Black Friday without the time pressure.
- Black Friday and Cyber Monday in November produce the deepest single-moment discounts on outdoor cooking equipment. Traeger, Weber, and Ooni all participate meaningfully in Black Friday pricing on Amazon. Discounts of $100 to $300 on mid-range and premium grills are realistic. Because this window is well-known and demand spikes briefly during it, popular models at the best prices can sell out within 24 to 48 hours. A price alert set in October ensures you are notified the moment a Black Friday price goes live rather than discovering it after the stock has gone.
- January post-holiday clearance is a smaller but real third window. Retailers who ordered fall inventory and did not sell through all of it during Black Friday carry unsold stock into the new year. Some of that inventory gets clearance pricing in January. This window is unpredictable and not guaranteed, but a persistent price alert active through January will catch any clearance markdown that appears.
Not all grill "deals" during Black Friday represent genuine discounts. Some listings use inflated reference prices to make a modest discount appear more dramatic. Our guide on how to spot fake Black Friday discounts covers the specific patterns to watch for before acting on any outdoor cooking deal.
Traeger Pellet Grills: Pricing, Models, and Timing
Traeger is the brand that created the consumer pellet grill category and remains its dominant player. A pellet grill uses compressed hardwood pellets as both fuel and flavoring. An auger feeds pellets from a hopper into a firepot, where they ignite and produce heat and smoke simultaneously. The grill's controller regulates the auger feed rate to maintain a set temperature, making pellet grills significantly more hands-off than charcoal or offset smokers. Traeger's contribution was bringing this technology to a mainstream consumer price point with consistent quality and a strong brand identity built around cooking culture rather than just hardware.
Traeger's Product Line Structure
Traeger organizes its lineup into three main tiers: the Pro Series (the entry-level and mid-range line), the Ironwood Series (the mid-to-premium tier with enhanced insulation and the Traeger app's more advanced features), and the Timberline Series (the premium flagship with full double-wall insulation, an integrated meat probe system, and the most sophisticated WiFire connectivity). Each tier comes in multiple sizes, typically defined by total cooking area in square inches.
The Pro 575 and Pro 780 are the most commonly purchased Traeger models — the 575 is named for its 575 square inches of cooking surface, and the 780 for its 780 square inches. These mid-range models see the most consistent and deepest discounts on Amazon, partly because they are the highest-volume SKUs and partly because Amazon and retailers are most motivated to clear them ahead of winter. The Ironwood 650 and 885 see meaningful Black Friday discounts but less consistent early-fall markdowns. The Timberline 850 and 1300 discount less reliably and more shallowly given their premium positioning and higher absolute price.
How Much Does a Traeger Drop?
On the Pro Series, discounts of $100 to $150 off standard retail are realistic during the fall window and Black Friday. A Pro 575 that retails at $799 can fall to $649 to $699 during Black Friday, and sometimes approaches those prices in October. A Pro 780 at $999 can drop to $799 to $849. On the Ironwood series, discounts of $150 to $250 are possible during Black Friday. The Timberline, which retails above $1,600, sees smaller percentage discounts but the dollar value can still be $150 to $300 off at the best moments.
Traeger's WiFire Technology and How It Affects Value
All current Traeger grills include WiFire, Traeger's WiFi and Bluetooth connectivity system that allows temperature control and monitoring through a smartphone app. This matters for pricing in one specific way: when Traeger releases a new model with an updated WiFire app or controller, the prior model becomes harder to justify at full price even though its cooking performance is unchanged. These technology refresh moments sometimes produce price drops on previous-controller models that are separate from the seasonal cycle and can appear at any time of year. A price alert set on a specific Traeger model will catch these drops automatically regardless of timing.
Weber Grills: Gas, Charcoal, and the Spirit vs. Genesis Decision
Weber has been manufacturing outdoor grills since 1952 and holds a position in the grill market analogous to KitchenAid in stand mixers — it is the reference brand against which everything else is compared, and its products hold their value and reputation in a way that encourages brand loyalty across generations. Weber's Amazon presence is strong, and its pricing follows the same seasonal pattern as Traeger with some important differences by product type.
Weber Gas Grills: Spirit vs. Genesis
Weber's two main gas grill families are the Spirit and Genesis series. The Spirit is Weber's entry-to-mid-range line, with two and three-burner configurations in the $400 to $600 range. The Genesis is the mid-to-premium line with three and four-burner configurations, side burners, and more sophisticated build quality, ranging from $700 to $1,100 for the core models. Both lines see seasonal price drops in fall, but their discount patterns differ.
The Spirit series discounts more frequently and more deeply in percentage terms, partly because its lower absolute price makes a $75 to $100 discount more significant relative to retail, and partly because the Spirit competes in a more crowded segment where Amazon is quicker to reprice in response to competitor activity. During Black Friday, Spirit discounts of $80 to $120 off retail are realistic. The Genesis series discounts more moderately — $100 to $175 off during Black Friday — but the smaller percentage reflects the higher retail price rather than a less compelling deal in absolute terms.
Weber Charcoal Grills: The Kettle's Unique Position
The Weber Kettle is one of the most enduring product designs in consumer goods — introduced in 1952 by Weber founder George Stephen, who fabricated the original from a buoy he was working on at Weber Brothers Metal Works. The 22-inch Original Kettle has been in continuous production for over 70 years with only minor design refinements. This longevity has an important implication for pricing: the Kettle has no "new model" to drive price drops on the current version. There is no tech refresh, no feature upgrade cycle, and no predecessor generation to clear. The Kettle's price on Amazon is driven almost entirely by the seasonal cycle and the occasional sale event.
Weber Kettles see consistent and meaningful Black Friday discounts — the 22-inch Original Kettle at $219 retail sometimes drops to $169 to $179 during peak discount windows. The premium Kettle models (the Master-Touch with the hinged cooking grate, and the Performer with the built-in charcoal storage cart) follow the same seasonal pattern with slightly larger dollar discounts reflecting their higher retail prices. The premium Smokey Mountain cooker/smoker, which retails in the $400 to $600 range depending on size, also sees fall and Black Friday discounts.
Weber's Smart Grills
Weber offers a line of connected gas grills under the Weber Connect branding, featuring integrated meat probes, Bluetooth connectivity, and a guided cooking app. These smart grills carry a price premium over equivalent non-connected Weber models. When Weber updates its app or connectivity platform, prior-generation smart grill models sometimes see price declines as the newer connected versions become available — a technology refresh pattern similar to what Traeger experiences with WiFire. Weber Connect-enabled Genesis models are worth tracking year-round for this reason, not just during the seasonal window.
Traeger vs. Weber: Which Discounts More and When
Traeger and Weber are both well-represented on Amazon and both follow the same seasonal pricing logic, but they discount differently in ways that matter for setting price alerts and timing purchases.
Traeger discounts more aggressively in percentage terms at peak windows, particularly on its Pro and Ironwood series. A well-timed Black Friday purchase of a Traeger Pro 780 can save $150 to $200 off retail — a 15 to 20 percent reduction that is larger than what Weber typically offers at equivalent price points. Part of this reflects Traeger's reliance on Black Friday as a key volume event; the company has historically used the holiday window to push significant unit sales through retail channels including Amazon.
Weber discounts more consistently across the year but at shallower depths. The Spirit and Genesis lines see smaller but more frequent price movements, and Weber's Kettle charcoal grills — because they lack a technology refresh cycle — tend to hold price more steadily except during Black Friday and the deepest part of the fall seasonal window. For a Weber buyer, the seasonal fall window is almost as good as Black Friday on most models. For a Traeger buyer, Black Friday specifically is the moment that produces the deepest discounts, and it is worth holding out for if your timeline allows.
If you are deciding between the two categories for a first outdoor grill purchase, the timing implications differ: Weber's broader discount window gives you more flexibility to act in September or October and still get a good price. Traeger's more compressed discount window means missing Black Friday costs more, making the price alert strategy more important for Traeger buyers than for Weber buyers.
Ooni Pizza Ovens: Model-by-Model Pricing and Discount Patterns
Ooni is a Scottish company that has built a dominant position in the consumer outdoor pizza oven market since its founding in 2012. Its products sit at a fascinating intersection of outdoor cooking, food culture, and craftsmanship. Ooni did not invent the outdoor pizza oven, but it was the first company to bring the category to a genuinely accessible consumer price point with portable, high-performance designs that could reach the 900°F (480°C) cooking temperature required for authentic Neapolitan-style pizza in under 90 seconds.
Why Ooni Pizza Ovens Are Different from Grills
Ooni's pricing on Amazon differs from Traeger and Weber in one important structural way: pizza ovens are not as tightly seasonal as grills. While outdoor grilling is culturally associated with summer in the United States, outdoor pizza baking does not carry the same seasonal association. Ooni has successfully marketed its ovens as year-round products, particularly in climates where winter temperatures are moderate, and as entertaining and gift items that are popular during the holiday season. The practical effect is that Ooni pricing does not bottom out in fall the way Traeger and Weber pricing does — instead, Black Friday is the primary discount window, and the seasonal discount leading up to it is less pronounced.
Ooni Koda 12 and Koda 16
The Ooni Koda is the brand's propane-powered entry. It uses a single rear-facing gas burner with a flame that rolls across the top of the oven dome, heating the stone and surrounding air to pizza-cooking temperatures in approximately 15 to 20 minutes. The Koda 12, with a 12-inch cooking surface, is the entry point for the Ooni range and the most accessible both in price and in simplicity. There is no wood to manage, no charcoal to light, and no multi-fuel complexity — you connect a propane tank, turn the knob, and cook. The Koda 16, with a 16-inch cooking surface, can accommodate a larger pizza or multiple smaller ones simultaneously, at a higher retail price.
The Koda 12 is the most frequently discounted Ooni model on Amazon and typically sees the deepest percentage discounts during Black Friday. Its lower absolute price ($399 retail) means that even a 20 to 25 percent discount represents a meaningful saving of $80 to $100. The Koda 16 at $599 retail sees similar percentage discounts at Black Friday, but because the dollar values involved are larger, the alerts are worth setting at a specific target rather than waiting to see what materializes.
Ooni Karu Series: Multi-Fuel Flexibility
The Ooni Karu is the brand's multi-fuel line. Out of the box, the Karu can run on wood logs or charcoal using the standard wood-burning door. An optional gas burner attachment (sold separately) converts it to propane or natural gas operation. This multi-fuel flexibility makes the Karu the most versatile Ooni, and the wood-fire capability produces the wood-smoke flavor character that propane ovens cannot replicate. The Karu 12 and Karu 16 are sized equivalently to the Koda 12 and 16 and retail at higher price points — $399 for the Karu 12 and $799 for the Karu 16 — reflecting the additional engineering involved in multi-fuel combustion management.
The Karu 16 in particular is one of the most compelling premium pizza ovens on the market and sees meaningful Black Friday discounts — $100 to $150 off retail is realistic. Because its retail price is high and it is positioned as a gift and aspirational purchase, Ooni pushes it aggressively during the holiday window.
Ooni Fyra 12: The Wood Pellet Model
The Ooni Fyra 12 is Ooni's wood-pellet-powered model. Rather than wood logs or charcoal, it uses the same compressed wood pellets that Traeger pellet grills use, fed from a top-mounted hopper. Pellets produce a consistent, manageable fire that is easier to sustain than log-fed combustion, making the Fyra somewhat more forgiving than the Karu when it comes to fire management. The Fyra 12 retails at $349, making it the lowest-priced wood-fired option in the Ooni range and a frequent Black Friday deal target. It is the most portable Ooni, weighing about 22 pounds, which also makes it a popular gift choice.
Ooni Pricing Strategy and Discount Timing
Ooni is a premium brand with tight control over its minimum advertised pricing across most retail channels. Amazon is one of the few platforms where Ooni prices are flexible enough to see genuine discounts. Ooni participates in Black Friday on Amazon consistently, and the weeks immediately before Thanksgiving occasionally see early Ooni promotions. Prime Day has historically been a secondary Ooni discount window, though less reliable than Black Friday. Setting a price alert on your chosen Ooni model in October covers both the pre-Thanksgiving and Black Friday windows without requiring manual monitoring.
YETI Coolers: Why They Rarely Discount and What to Do About It
YETI occupies a genuinely unusual position in the outdoor products market. Since the company's founding in 2006 by brothers Roy and Ryan Seiders in Austin, Texas, YETI has built a premium brand that commands prices two to five times higher than functionally similar competing coolers, sustained by a combination of exceptional ice retention performance, extremely durable construction, and a brand identity strongly associated with outdoor lifestyle and professional use.
Why YETI Has a MAP Policy
YETI enforces a strict minimum advertised price (MAP) policy with its retail partners, including Amazon. MAP policies are legal agreements in which a manufacturer requires resellers not to advertise prices below a specified floor. YETI's MAP policy means that Amazon, its third-party sellers, and other authorized retailers are contractually prohibited from advertising YETI products below YETI's stated prices. The practical effect is that the "sale" pricing you see for most consumer products simply does not appear for YETI through normal retail channels.
YETI's strategy here is deliberate and well-considered. Allowing deep discounting would erode the brand premium that supports YETI's price positioning, undermine its retail partners, and train consumers to wait for sales rather than buying at full price. The company has observed other outdoor brands lose their premium positioning through aggressive discounting and has chosen to protect its price floor even at the cost of occasional lost sales.
When YETI Does Discount
YETI does discount, but rarely and on a constrained set of occasions. The most consistent YETI discount windows are Black Friday (where YETI occasionally participates with limited promotions), YETI's own seasonal sales on its direct-to-consumer website, and discontinued color or configuration clearance. Amazon sometimes offers small YETI discounts in the 10 to 15 percent range during Prime Day or Black Friday, typically on specific sizes or colors rather than the full catalog. These discounts are brief — YETI monitors retail pricing actively and pressures retailers to restore full prices quickly.
Warehouse clubs occasionally carry YETI at prices below MAP, operating under different pricing agreements. But for YETI on Amazon specifically, the realistic expectation is that discounts are rare, small when they occur, and short-lived. A price alert set at 10 to 15 percent below retail is the right approach — it will not fire often, but when it does, the discount is genuine and the window is narrow enough that manual monitoring would reliably miss it.
YETI's Product Range on Amazon
The Tundra series is YETI's hard-sided cooler line, ranging from the Tundra 35 (35-quart capacity, approximately $250) to the Tundra 350 (350-quart, used for commercial and large expedition applications). The Roadie series is a more portable hard-sided option in the 15 to 60-quart range, designed for single-person use and vehicle transport. Both the Tundra and Roadie are available on Amazon, and both are subject to YETI's MAP pricing. The Hopper series of soft-sided coolers and the Rambler drinkware line are also sold on Amazon and follow the same limited-discount pattern.
Product Comparison: Discount Frequency and Best Windows
The table below summarizes the key pricing characteristics of each major outdoor cooking category covered in this guide.
| Product | Seasonal Pattern? | Sale Frequency | Best Window | Alert Page |
|---|---|---|---|---|
| Traeger Pellet Grills | Strong | High in fall | Oct–Nov / Black Friday | Set alert |
| Weber Gas & Charcoal | Strong | Moderate year-round | Sep–Nov / Black Friday | Set alert |
| Ooni Pizza Ovens | Mild | Moderate | Black Friday / Prime Day | Set alert |
| YETI Coolers | Weak | Rare | Black Friday (occasional) | Set alert |
How to Set a Realistic Target Price
The right target price for an outdoor cooking alert depends on which product you are tracking, which window you are targeting, and what discount depth is realistic given the brand's pricing behavior.
For Traeger Pellet Grills
For the Pro series — the most frequently discounted Traeger line — set your target at 15 to 20 percent below current retail to capture Black Friday and late-fall seasonal discounts. On a Pro 575 at $799 retail, that puts your target at $639 to $679. For the Ironwood series, 12 to 18 percent below retail is a realistic Black Friday target. For the Timberline, 8 to 12 percent below retail captures the more modest discounts that reach this premium tier.
If you are willing to buy in early October rather than waiting specifically for Black Friday, consider setting a slightly shallower target — 10 to 15 percent below retail — that may fire during the early-season price decline rather than requiring the deepest Black Friday price. You can run a second alert at 18 to 20 percent for Black Friday simultaneously.
For Weber Grills
For the Spirit series, a target of 15 to 20 percent below retail captures most meaningful fall and Black Friday discounts. For the Genesis series, 12 to 15 percent below retail is more realistic given the line's slightly more stable pricing. For the Kettle charcoal grills, 15 to 20 percent below retail is achievable at Black Friday for the core models. For any Weber smart grill with WiFi connectivity, consider a deeper target of 18 to 25 percent below retail, as technology refresh cycles create larger discount moments on these models when newer connected versions launch.
For Ooni Pizza Ovens
For the Koda 12, set your target at 20 to 25 percent below retail — approximately $299 to $319 on a $399 retail price. This range captures Black Friday discounts reliably on this model. For the Koda 16 and Karu 16, 15 to 20 percent below retail is appropriate given their higher absolute prices. For the Fyra 12, 20 to 25 percent below its $349 retail price is achievable at Black Friday and occasionally at Prime Day.
For YETI Coolers
Set your target at 10 to 15 percent below current retail. Given YETI's MAP policy and the rarity of discounts, a deeper target is unlikely to fire within a reasonable timeframe. A 10 to 15 percent reduction is the realistic ceiling for most YETI Amazon discounts, and even at that level, the alert may not fire for many months. The purpose of the YETI alert is not to capture a deep deal — it is to ensure you are notified during the rare brief windows when any genuine YETI discount appears, since those windows close quickly.
Running tiered alerts at two different target prices on the same grill or pizza oven is a practical approach for high-value purchases. One alert at an acceptable-discount level (say, 12 percent below retail) and a second at an ideal-discount level (20 percent below retail) gives you early notification of a decent deal and separate notification of the best possible window — useful when you want to buy before a grilling season but would prefer to wait for the perfect price if it arrives.
Running Alerts Across the Full Outdoor Cooking Category
One of the most practical aspects of price alert tracking for outdoor cooking equipment is that the relevant buying decisions are often sequential rather than competing. A household considering both a Traeger and an Ooni may intend to buy both over time, just not necessarily in the same month. Running simultaneous price alerts on both — and on a YETI cooler if that is also on the list — costs nothing and ensures each purchase happens at the right price whenever that moment arrives.
The seasonal pattern that drives grill pricing means that all of your outdoor cooking alerts are most likely to fire in the same general window: late September through November. This creates a natural concentration of deal activity during the fall that you can prepare for in advance. Setting up all your outdoor cooking alerts in August or September — before the seasonal price decline begins — means you are positioned to act on any of them the moment prices start moving, rather than scrambling to set up alerts after you have already seen a deal appear.
For YETI, the alert timeline is different. YETI discounts at any time of year with no seasonal pattern, so a YETI alert is best treated as a persistent, indefinite monitor rather than a seasonal one. Set it and leave it active year-round. When it fires, act quickly — YETI price reductions on Amazon are typically brief.
You can set price alerts for any outdoor cooking product on Amazon using the dedicated pages linked throughout this guide, or by pasting any Amazon product URL directly into our homepage.
Frequently Asked Questions
When is the best time to buy a Traeger grill on Amazon?
Late September through November is the most reliable window, with Black Friday producing the deepest single-moment discounts. Traeger demand peaks in spring and early summer, then declines as grilling season ends. Amazon's pricing algorithm responds to that demand decline by reducing prices in the fall. Discounts of $100 to $200 on the Pro series and $150 to $250 on the Ironwood series are realistic during this window. Setting a price alert in August positions you to catch the full seasonal price decline rather than just the Black Friday event.
Is it better to buy a Traeger or a Weber?
The choice between a Traeger pellet grill and a Weber gas or charcoal grill depends on what you want to cook and how you want to cook it. Traeger pellet grills excel at low-and-slow smoking — brisket, ribs, pulled pork, whole chickens — because the pellet feed system maintains consistent low temperatures (as low as 165°F) for hours without intervention. Weber gas grills excel at high-heat direct grilling — steaks, burgers, chicken thighs — because they reach very high temperatures quickly and give you direct flame control. Weber charcoal grills offer the most flavor complexity at the lowest price but require more active fire management. For pricing purposes, Traeger discounts more aggressively at Black Friday while Weber offers more consistent moderate discounts across the fall season.
Which Ooni pizza oven should I buy?
For most first-time buyers, the Ooni Koda 12 is the best starting point. It runs on propane, reaches cooking temperature in 15 to 20 minutes, requires no fire management, and produces excellent pizza. It is also the most accessible price point in the Ooni range and sees reliable Black Friday discounts. If you want wood-fire flavor and are willing to learn fire management, the Ooni Karu 12 or Karu 16 offers multi-fuel flexibility that propane-only models cannot match. If portability is a priority, the Fyra 12 wood-pellet model is the lightest and most compact option. For pricing on Amazon, all three lines see comparable discount percentages at Black Friday — the Koda 12 is simply the least expensive starting point.
Why is YETI so expensive and does it actually stay cold longer?
YETI coolers use significantly more insulation foam than standard coolers — typically two to three inches of polyurethane foam in the walls and lid, compared to less than an inch in budget coolers — and their lids seal with rubber gaskets that prevent warm air infiltration. In independent tests, YETI Tundra coolers routinely hold ice for five to seven days under typical outdoor conditions. Standard budget coolers typically hold ice for one to two days. Whether that performance difference justifies a $250 versus $50 price comparison depends entirely on how you use the cooler. For multi-day camping, fishing, or hunting trips where restocking ice is impossible, the performance difference is material. For weekend BBQs where a gas station is nearby, it is not. The pricing on Amazon reflects the genuine performance premium rather than purely brand markup.
Can I track Traeger accessories and pellets with price alerts too?
Yes. Any Amazon product URL can be tracked, including Traeger wood pellets, grill covers, drip trays, and third-party Traeger-compatible accessories. Traeger pellets (sold under the Traeger brand in 20-pound bags) do fluctuate in price on Amazon and occasionally see Prime Day and Black Friday discounts. For pellet smokers where the ongoing pellet cost is meaningful, setting a price alert on your preferred pellet blend at your target price per bag and buying in bulk when the alert fires is a practical strategy. Use our homepage to paste any Amazon URL and set an alert on any Traeger-related product.
More Kitchen Appliance Tracking Guides
This guide covers outdoor cooking price tracking in depth. For strategies across other kitchen categories, the guides below are part of the same series. All of them link back to our kitchen appliance price tracking hub, which brings together every alert page and guide in one place.
To set a price alert for any outdoor cooking product right now, use the dedicated alert pages linked throughout this guide, or go directly to our homepage to track any Amazon product by pasting its URL. For price tracking across all categories, our product-specific alerts hub covers every major Amazon category.